Visual Designer

Over the years...

Throughout my career journey, I've worn many hats – from Marketing Director and Graphic Designer to UX/UI Designer and Brand Specialist. However, it was in the realm of UX/UI design that I discovered my true passion. While my love for pizza and the Buffalo Bills might be evident, what truly fascinates me is the evolution of my design philosophy over the years.

In the past, I'll admit, I focused mainly on making things look pretty. But as I gained experience, I came to realize the paramount importance of designing with the user in mind. A visually stunning website or application is meaningless if it fails to resonate with and serve its users effectively. Hence, my focus shifted towards creating designs that are not just aesthetically pleasing, but also user-friendly and intuitive.

For me, empathy is the guiding principle in design. It's about stepping into the shoes of the user, understanding their needs, and addressing their pain points. This involves meticulous research, testing, and continuous iteration. Below, you'll find a glimpse of my diverse design portfolio, showcasing my expertise in logo design, website development, print media, branding, social media, and online advertising. Over the years, I've had the privilege of collaborating with clients across various industries, including hospitality, banking, and real estate. At one point, I even ventured into entrepreneurship, owning and operating my own freelance design business.